Twenty years ago, Ned Herrmann’s groundbreaking book opened the eyes of business leaders and professionals around the world to the power of Whole Brain® Thinking. With the release of The Whole Brain Business Book, Second Edition, Ann Herrmann-Nehdi, CEO of Herrmann International, is carrying on her father’s legacy and bringing practical new insights and advice specific to the challenges of the 21st century business environment.
Filled with real-world examples and essential charts, action steps, exercises, and tools, The Whole Brain Business Book shows you how to rethink your business, prepare for the future, realign your goals, and reinvigorate your team—by putting your whole brain to work.
The select quotes below give you a taste of what’s inside:
- Every business runs on thinking.
- It’s not just what you think, it’s how you think that makes a difference.
- If we’re going to tap the power of the Whole Brain team, we have to learn Whole Brain ways of managing.
- Because every business runs on thinking, the ones that can optimize that thinking will have a distinct competitive advantage.
- Often, what we consider “not smart” is really just a huge blind spot, created by our preferences.
- Effectively managing cognitive diversity is a key to effectively handling the complexities of business today.
- The more complex the challenge you have to deal with, the greater the need for a breadth of thinking on your team.
- Understanding and accepting the consequences of your thinking preferences is the first step to becoming a better leader.
- Get out of your own “thinking confines.”
- Remember that thinking is a form of doing.
- Ultimately, for a company to achieve optimal long-term business results it must have situational Whole Brain leadership.
- Creative thinking and strategic thinking are mental cousins.
- We all have mental maps that become our point of reference as we look at the world.
- To successfully facilitate organizational change, you have to understand how mindsets create resistance to change.
- Change is a Whole Brain process.
- Changing your own mind is hard enough. Changing someone else’s is almost impossible.
- Positive, creative change requires a mindset for change.
- The demands on CEOs today and the leadership competencies for the 21st century require a Whole Brain approach to the job.
- Each of us has the mental diversity within ourselves to be creative.
- One of the biggest barriers to creativity in business is the day-to-day culture, the existing norms of that business.
- Jobs are often typecast as “creative” or “non-creative,” when the reality is all roles can benefit from some level of creative thinking.
- A whole language has been developed to kill creative ideas.
- Claim your mental space.
- Get used to being uncomfortable: discomfort is a sign that the brain is engaged and learning.