Brown-Forman Learns to Implement ‘Killer’ Marketing Ideas

Brown-Forman has enjoyed considerable marketing successes with its major brands in Australia and New Zealand. The company, however, continues to search for new and better ways to identify and develop more cost-effective marketing communication strategies. The Australian arm of global liquor giant, Brown-Forman Beverages Worldwide, a division of Brown-Forman Corporation. Brown-Forman Corporation is one of the largest American owned wine and spirits companies. Through Brown-Forman Beverages Worldwide, Brown-Forman produces and markets many of the most well-known and best-loved wines and spirits in the world.

In this case study Brown-Forman learns to get creative and think outside the box to implement ‘killer’ marketing ideas in other markets.

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