August Home Publishing: A Five-Fold Revenue Increase in Just Two Years
August Home Publishing turned around the performance of one of its magazines, Cuisine at Home, by using Whole Brain® Thinking methods to align the magazine’s content and style with the thinking preferences of its readers. In the years following the redesign, revenues at the formerly under-performing publication have skyrocketed.
Dee Peters, a certified Herrmann Brain Dominance Instrument® (HBDI®) practitioner, had a clear goal when she began working with August Home Publishing (AHP) – to improve readership and increase revenue for one of the company’s publications, Cuisine at Home, a magazine that simply wasn’t performing up to its potential. AHP had experienced strong growth over the course of its 25-year history, publishing five award-winning magazines since 1979, and being recognized twice by Inc. magazine as one of the 500 fastest growing, privately-owned companies in the country. However, the company’s overall performance was being hindered by the flat performance of Cuisine at Home.
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