Quotable Business Advice from the Whole Brain Business Book

Quotes from The Whole Brain Business Book, 2nd Edition

Twenty years ago, Ned Herrmann’s groundbreaking book opened the eyes of business leaders and professionals around the world to the power of Whole Brain® Thinking. With the release of The Whole Brain Business Book, Second Edition, Ann Herrmann-Nehdi, CEO of Herrmann International, is carrying on her father’s legacy and bringing practical new insights and advice specific to the challenges of the 21st century business environment.

Filled with real-world examples and essential charts, action steps, exercises, and tools, The Whole Brain Business Book shows you how to rethink your business, prepare for the future, realign your goals, and reinvigorate your team—by putting your whole brain to work.

The select quotes below give you a taste of what’s inside: Read more

Social, Sleep and Learning: Update from the 2013 NeuroLeadership Summit

Herrmann International’s CEO Ann Herrman-Nehdi filed a video report from this year’s NeuroLeadership Summit, where she was also a presenter.

Some highlights:

Matt Lieberman’s new book “Social” explores the impact of the social brain on everything we do. Key lessons for learning and development professionals:

  • When someone is learning to teach versus learning to memorize, it engages the brain in a way that is much more effective in terms of long-term retention. Consider this when designing learning experiences.
  • The discussion about the tension between the analytical brain and the social brain is substantiated by our HBDI® data. It’s rare to see both in play, and important for us to understand how to help leaders activate the social part of who they are.

Jessica Payne’s research on leadership stamina reinforces how important sleep is. If you feel sleep deprived, get 20 minutes more a day – go to bed earlier, sleep later or take a power nap if necessary to improve what you can get out of your brain.

Tony Bingham, President of ASTD, says that 70% of learning in today’s organizations is informal. What are you doing to build in more tools and opportunities for informal learning?

Watch the video to hear Ann’s full report.

“Thinking Managers” More Critical Than Ever

 

In his groundbreaking book, The Creative Brain, Ned Herrmann wrote about the important move to Whole Brain® management as a necessity for business survival and success. The primarily left-mode thinking (A and B quadrants of the Whole Brain® Model) prevalent in most organizations’ leadership teams would hold them back, he warned, because:

The right brain (especially D quadrant) is the only part of our brains that deals effectively with change. As essential as left-modes are to business success, they spell slow death for a company when used without the right-brain modes…If change is constant, in order to compete effectively in a world characterized by change, business managers must function in all four of the brain’s different modes, right as well as left, upper as well as lower.

 Today, we’re seeing this play out almost to the extreme. Managers at all levels are requiring increased agility to deal with a level and pace of change, complexity and uncertainty that’s even more intense than it was when Ned first wrote about it.

 But what exactly is Whole Brain® management? Ned emphasizes that it’s not about de-emphasizing the left modes of thinking or putting the right modes into “exclusive ascendance.” It’s also not about mentally restructuring the corporation:

What I do mean is this: When designing and implementing responses to business issues and challenges, the human brain functions at its most innovative, productive best only when all four quadrants engage situationally and iteratively in the process.

 In mental terms, this means no organization that restricts its mental options to A and B quadrants alone can hope to prevail over the organization that uses A, B, C and D.

 For managers, in particular, that means realizing “that we function situationally—that we have equal access to all four [styles of thinking] so that when the situation calls for a given type of mental function, we can give it our best response.”

 Check out our recent white paper, Navigating in an Unpredictable and Complex World: Why Thinking Agility is Critical to a Manager’s Success, for tips and strategies to help today’s managers use their own—and others’— thinking in the most optimal way.

Because the more things change, the more we need Whole Brain® management!

Is A Survival Mentality Holding Your Business Back? Free Chapter Download

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For the past few years we’ve heard a lot about what businesses need to do to survive through the recession and survive in the new economic environment we’ve entered. 

No question, these strategies have been helpful and important. But it’s equally important to remember that, although operating in survival mode can keep heads above water, it’s only a short-term solution. And this short-term mentality impacts companies even when it’s not related to tough economic conditions.

Businesses focused on making the leap to the next stage of growth often find themselves in a similar situation. The very mentality that helped them get where they are may be keeping them from getting where they want to go.

Brain research has shown that the kind of thinking that’s essential for short-term survival actually hinders long-term growth and development. In an unpublished chapter originally written for The Whole Brain® Business Book, Ned Herrmann, founder of Herrmann International, addressed this topic as it relates specifically to the dilemma that many businesses face as they attempt to move from infancy to maturity.

In “Short-Term/Long-Term Leadership: Survival of the Fittest,” he notes that, in terms of the Whole Brain® Model, companies often start with an emphasis on D-quadrant thinking about the future and possibilities. But pressing business realities quickly intervene, and cash flow becomes the immediate concern. Leaders discover they must shift to left-mode, A- and B-quadrant thinking to deliver products and services and generate cash quickly.

In short, they suppress entrepreneurial thinking in favor of operational action.

While this approach makes sense for a business in its infancy, it often perpetuates itself long after because left-mode thinking becomes part of the management culture.

The same thinking that kept the business alive up to this point now threatens to kill it.

For the business to thrive, Ned explains, leaders have to become more agile in their thinking and to be able to apply situational Whole Brain® leadership thinking.

You can download the full chapter here: Short-Term/Long-Term Leadership: Survival of the Fittest