Whole Brain® Thinking

What is Whole Brain® Thinking?

A proven system to understand and transform your thinking.

Whole Brain® Thinking allows you to harness your teams’ thinking diversity for better results. It is the foundation for the highly validated Herrmann Brain Dominance Instrument® (HBDI®), which measures thinking preferences of individuals, teams, and organisations.

Some of the many benefits include:

  • Improved communication, problem-solving, and decision-making.
  • Elevated performance and employee engagement.
  • Increased thinking agility and diversity within your organisation.

How to Get Started

Your journey into Whole Brain® Thinking starts here.

  • Step 1: Get Certified or Find a Certified Practitioner

    Get started by getting HBDI® certified or finding a licensed, Certified Practitioner who can deliver Whole Brain® Thinking into your organization.

  • Step 2: Provide HBDI® Assessments

    The HBDI® Certified Practitioner provides access to HBDI® assessments and individual, pair or team reports.

  • Step 3: Link Better Thinking to Business Applications

    To activate insight and application, leverage the Whole Brain® Learning Program to drive lasting results.

  • Step 4: Keep Thinking with Continuous Learning

    You have access to robust educational content that keeps the learning alive.

Ready to get started in your journey? Learn more about the HBDI® Certification process.

Tools for Transformative Thinking

From mobile apps to The Whole Brain® Business Book, you have the power to keep the learning alive.

What Makes Us Different

Easy to Understand + Retain

Instead of complicated acronyms and confusing personality profiles, the HBDI® assessment is easy to learn and retain. This means that you finally get an employee assessment that has a lasting impact on your Thinkers.

Validation + Research

We combine a valid, reliable measure of human mental preferences with over 30 years of research into how people think. You can rest assured that the thinking preferences of your Thinkers link to job success.

Experience + Expertise

With over 2 million Thinkers globally, our solutions are used by 97% of Fortune 100 companies. We also have 16 offices worldwide and the HBDI® is available in 20+ languages so you can align your culture.

Why Our Clients Work With Us

What better thinking can do for you.

Explore real-world results and success stories with Whole Brain® Thinking.

Partial Client List

Over 20,000 organisations trust us with their most valuable asset: Their Thinking.


Want Similar Results for Your Organisation?

Find out how Whole Brain® Thinking can help you drive better thinking and results.

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